As companies push deeper into global markets, the ability to adapt across cultures has become a defining factor of long-term success. Talent strategies that once focused primarily on recruitment and retention are now being reshaped by the growing need for cultural intelligence, the capacity to understand and work effectively across diverse cultural contexts.
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In a recent Forbes Business Council article, 20 business leaders shared insights on what organizations must consider when developing global talent strategies. Among them was Onahira Rivas, CEO and founder of Floridaās Cotton Clouds, who highlighted the role of cultural alignment in driving organizational resilience.
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āCultural intelligence is key when building a global talent strategy,ā Rivas said. āUnderstanding local values, work styles and communication norms fosters inclusion and collaboration. Prioritizing cultural alignment ensures teams can navigate diverse markets with agility, driving innovation, strengthening global operations and enhancing overall business resilience.ā
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Rivas, who has built companies across multiple industries and geographies, noted that cultural intelligence extends beyond language or etiquette. It requires leaders to embed cultural awareness into decision-making, management structures, and employee engagement. When organizations recognize and adapt to local dynamics, from workplace hierarchies to communication preferences, they can better integrate international teams and reduce friction across operations.
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The emphasis on cultural intelligence comes at a time when businesses face mounting challenges in managing distributed workforces. Hybrid models, cross-border teams, and emerging markets have all amplified the need for leaders to be attuned to cultural differences. According to Rivas, this awareness does not just prevent misunderstandings; it creates the foundation for innovation by ensuring all voices are heard and valued.
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Her perspective reflects a broader consensus that cultural intelligence is no longer a soft skill but a strategic imperative. Companies that cultivate it are more likely to build trust across markets, respond swiftly to global shifts, and maintain competitive advantage in a rapidly changing economy.
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About Onahira Rivas:
Onahira Rivas, a visionary entrepreneur whose indomitable spirit and strategic prowess have propelled her to the forefront of global business. Driven by a profound determination to revitalize American manufacturing, Onahira founded Floridaās Cotton Clouds, the first factory of cotton products in Florida.
Her relentless passion doesn't stop there; she also established Legacy Architects, a platform designed to inspire and empower entrepreneurs to build enduring legacies that resonate through the ages. Onahira Rivas's remarkable journey is a shining testament to resilience and unwavering dedication. No matter where you come from, if you set your mind and heart to it, you can achieve greatness!
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